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Hey, I am Tania Gonzaga, Tania Gonzaga a Lead Product Designer of tailor-made solutions, specialized in Digital Products and Design Lead. I have a passion for good design and a keen eye for technology, I bring over a decade of industry experience as a creative thinker and problem solver.

My holistic approach to design, blends creative and strategic thinking to solve complex problems.

Writing

Substack
Workflows / AI

The AI shift in product workflow

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Projects

User Research User Research
UX Design

Building a research toolbox from the ground up.

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Usability Inspection Usability Inspection
UX Design

Comprehensive Usability Inspection: Uncovering Systemic UX Issues.

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design culture design culture
creative direction / design culture

How to foster a design culture and shape talents from scratch?

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Bejoyed Bejoyed
UX / UI DESIGN

Creating a digital presence: from print to online shopping to ads.

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spt spt
BRAND IDENTITY

A new brand identity for the future of mobility.

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plcnext plcnext
UX DESIGN / Art direction

Solidifying a community: the user journey from awareness to technical support from the Forum.

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Graphic design Graphic design
Graphic Design

Oh yes, I started my career in graphic design.

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graspable noise graspable noise
Experimental / VR

Graspable noise: A tactile VR experience.

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floating fields floating fields
Experimental / Thesis

Floating field: An artistic exploration of the electromagnetic field.

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experimental projects experimental projects
Experimental / Other works

Collected works: from an AR filter to a sound performance. Everything else is here.

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