My journey began in editorial and visual design, eventually leading me to Germany for a master’s in digital media sponsored by a DAAD scholarship. This move that opened up new realms of curiosity about the interplay of research, design, and technology.
Since then, I’ve collaborated with agencies and global clients to craft products, lead design sprints, develop design systems, and support teams in building thoughtful, strategic solutions.
What motivates me is understanding people and translating those insights into intuitive, accessible, and meaningful experiences. I thrive at the intersection of strategy and creativity, uniting teams around a shared purpose and shaping products that feel both purposeful and genuinely human.
Curiosity is at the heart of my work: exploring emerging ideas, trying out new approaches, and most importantly, carving out time to reflect. In a digital world that’s always changing, I find energy in experimentation and the constant process of learning, which keeps my creative thinking fresh and adaptable.
I love working with people and teams who value shared learning and strive to develop ideas with clear intentions. For me, the most rewarding projects happen when everyone is engaged in a collaborative spirit, bringing diverse perspectives together and pushing each other toward meaningful outcomes.
Outside of work, I’m passionate about interactive art and immersive media, using creative experiments to push my thinking and bring fresh perspectives back into my practice.
