Roles / tasks _ UX design, user journeys, service map, Art Direction and team-leading, scaling an existent digital design system, and UI Design based on atomic design principles.

The project _ A content hub that connected a variety of personas in two key moments and levels of technical expertise: pre and after-sales, managers and engineers. The community hosts content focused on convincing new companies with their software and hardware solutions at the same time offering a learning and support space for engineers already implementing the technology.

The client _ Phoenix Contact is a world leader in the automation sector for industries, with more than 20.000 employees in more than 55 sales locations, selling hardware and software at an industrial scale.

The challenge _ How to atomically expand their existing design system to create a scalable product that spoke to all their users? Since the community portal is a hub that shelters many personas on different interaction phases (both pre and after-sales), concepting a user experience that accommodated all of them was challenging.

In other words, we needed to find a way to explain the hardware, software and community benefits for managers looking for an automation solution and engineers facing implementation problems.

The solution _ Through the consistent simplification of the user experience and the addition of valuable content, we were able to achieve the project requirements in a user-centered manner. The search engine, the learning portal and the forum, were harmoniously blended with the selling landing pages and awareness-oriented content.

Another important result we achieved was the constitution of a long-term relationship with the client. In our agile workflow, we kept the client always in the loop as a team member.

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